2025 Branding and Campaign Development

This project entailed creating an end-to-end marketing campaign for a small business’s signature bag collection.

My role as the lead designer involved a full spectrum of deliverables:

Brand Identity: Partnering with the client
to design the logo, physical bag tags, and all visual assets.

Digital Presence: Creating the core website graphics and assets.

Art Direction & Production: Remotely art directing the product photo-shoot and handling the editing of all campaign imagery for cohesive use across social media and web platforms.