{"id":671,"date":"2026-04-29T01:08:02","date_gmt":"2026-04-29T01:08:02","guid":{"rendered":"https:\/\/nuevareyes.work\/?p=671"},"modified":"2026-04-29T02:34:35","modified_gmt":"2026-04-29T02:34:35","slug":"trinket-tote","status":"publish","type":"post","link":"https:\/\/nuevareyes.work\/index.php\/2026\/04\/29\/trinket-tote\/","title":{"rendered":"Trinket Tote"},"content":{"rendered":"\n
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I<\/p>\n\n\n\n

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\u2726 1: Trinket Tote<\/p>\n<\/div>\n<\/div>\n\n\n\n

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2025 Branding and Campaign Development<\/h2>\n\n\n\n

This project entailed creating an end-to-end marketing campaign for a small business’s signature bag collection.<\/p>\n\n\n\n

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My role as the lead designer involved a full spectrum of deliverables:<\/p>\n\n\n\n

Brand Identity:<\/mark><\/strong> Partnering with the client
to design the logo, physical bag tags, and all visual assets.
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Digital Presence:<\/mark><\/strong> Creating the core website graphics and assets.
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Art Direction & Production:<\/strong> <\/mark>Remotely art directing the product photo-shoot and handling the editing of all campaign imagery for cohesive use across social media and web platforms.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 2: Logo<\/p>\n\n\n\n

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\"\" Finalized Logo<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 3: Website Elements<\/p>\n\n\n\n

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Details<\/em><\/strong><\/summary>\n

\"\" I designed this parallax-scrolling website banner to serve as a dynamic, eye-catching centrepiece during the bag collection’s pre-sale campaign. Its large format and layered motion were created to capture attention and anchor the promotional message on the business’s homepage.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 4: Initial Product Launch Posts<\/p>\n\n\n\n

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Details<\/em><\/strong><\/summary>\n

\"\" Final product photography highlighting specific features and unique details. These detailed shots were utilized across social media promotions and the online storefront to visually communicate quality and design.<\/p>\n<\/details>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 5: Campaign Posts: Shop Launch & Stretch Goals<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 6: Zipper Reveal Campaign Graphics<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 7: Bag Tag Designs<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 8: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 9: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 10: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 11: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 12: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 13: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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\u2726 14: Slide Description<\/p>\n<\/div>\n<\/div>\n\n\n\n

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This is a bunch of body text<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

I 1 2 3 4 5 6 7 8 9 10 11 12 13 14 \u2726 1: Trinket Tote 2025 Branding and Campaign Development This project entailed creating an end-to-end marketing campaign for a small business’s signature bag collection. My role as the lead designer involved a full spectrum of deliverables: Brand Identity: Partnering with […]<\/p>\n","protected":false},"author":1,"featured_media":670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23,18,17,28,19,20,29,22,24,34,37,25,30,36,39],"tags":[],"class_list":["post-671","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-art-direction","category-brand-identity","category-branding","category-campaign-development","category-client-work","category-collaborative-project","category-digital-presence","category-logo","category-original-design-work","category-packaging-production","category-photo-editing","category-print-production","category-social-media","category-typography","category-ui-interface-design"],"_links":{"self":[{"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/posts\/671","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/comments?post=671"}],"version-history":[{"count":12,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/posts\/671\/revisions"}],"predecessor-version":[{"id":689,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/posts\/671\/revisions\/689"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/media\/670"}],"wp:attachment":[{"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/media?parent=671"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/categories?post=671"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nuevareyes.work\/index.php\/wp-json\/wp\/v2\/tags?post=671"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}